Saturday, 24 February 2018

'Challenges' in Indian cinema theatres

Whenever I usually go to a cinema hall, there are certain characteristics which not only me but you also, may have witnessed. Although they may not be considered as troublesome in many ways, it certainly might be a somewhat hindrance to a cinema experience.

Image source: indianexpress.com article

- Intermission in international screenings: Imagine a gripping chase-sequence taking place and suddenly the big screen blacks out due to a forced interval. Though many cinemas mention that the intermissions are strategically put for audience's convenience, it doesn't work so (most international movies including Hollywood ones doesn't have any interruptions). The interruptions are simply done so as to continue with the interval breaks which Indian audiences are supposed to be accustomed with.


- National anthem: Following a patriotic protocol seems alright, but, using cinema theaters as a medium for it doesn't seem a worthy idea. One is trying to be comfortable on his seat. However, he will then have to quickly stand up still so as for the national anthem. Irrespective of the following cinema exhibition being that for the country, or of patriotic nature. While some might still be searching for their seats.
Although some amendments have taken place - hindustantimes.com - 'after SC order, playing national anthem in Maharashtra cinema halls not mandatory'


- Anti-smoking advertisements and messages: Showing a disclaimer throughout when a smoking scene occurs - I'm rather skeptical if it's effective; though it could be. Plus, showing the anti-smoking advertisements twice, that too, in the beginning and sometimes before the intermission ends. That too, in English as well as in Hindi, roughly takes the count to 5 or 6. Which seems majorly excessive and unwanted. There could be several spots given for advertising and public interest visuals on television and the internet. They are a suitable platform to showcase these message.
Here are some news articles describing filmmakers' non-positive approach for the same: ‎hollywoodreporter.com - 'Woody Allen cancels Blue Jasmine..'
news18.com - 'Anurag Kashyap takes a dig at smoking warnings in Darkest Hour'

It likely seems that the government uses cinema for promoting it's policies and causes; though mainly for public welfare itself.


- High-priced food items: This might not be just a challenge faced by people who go to Indian cinemas, but in other countries too. Nachos, pop-corns et al are priced at double the rates of one's actual movie ticket. This seems exorbitant and unfair.
Here's a news article which discusses the similar issue - mumbaimirror.indiatimes.com - 'Pop-Con'



Would like to know your views or perspective, in the comment section below.

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